Session 1
Why People Start Businesses.
The spark. Founder origin stories. What pulls someone into entrepreneurship.
- Date
- Tuesday, June 2, 2026
- Time
- 12:00 – 2:00 PM
- Where
- Alloy, midtown Atlanta
Pre-work
Before you come, do these.
Spread it out over the week. Skim what's not landing, sit with what is. The goal isn't to memorize — it's to come ready to talk.
Read
Four short reads
- →I'm an entrepreneur because of… a pinball machine?by Jeff Hilimire
- →If that's how it is, I'll just start my own d*mn publishing companyby Jeff Hilimire
- →Announcing my new venture: Purpose Groupby Jeff Hilimire
- →7 universal life truths I've learned from being an entrepreneur for over 25 yearsby Jeff Hilimire
Watch
Steve Jobs' 2005 Stanford Commencement Address
15 minutes. Worth every second.
Listen
Pick one
Pick ONE How I Built This episode that sounds interesting to you.
Bring
Two questions.
At least 2 questions, written down. Bring them on paper or your phone — just have them ready.
Reflect on this
"What's a problem in your world that bugs you?"
You don't need an answer. Just let it rattle around.